Professor Heggans addresses the Stanford Sports Business Academy class.

Forging the future leaders of sports and entertainment business

Global Sports and Entertainment Business Academy programs give students an overview of careers in the sports and entertainment industries with a focus on management, law, negotiation, marketing and leadership. 

 

Students will gain a deep understanding of the inner workings of the business and underlying infrastructure. CLICK HERE TO REGISTER!

GSBA Program Description

GSB Academy LMU Video

GSB Academy Philly Testimonial

GSB Academy Summer 2020 Programming Schedule

GSB Academy will offer a suite of LIVE, INTERACTIVE programming throughout the summer of 2020.   Participants will have the opportunity to interact with both faculty and our standard, industry leading guest lecturers.  We will have Live, group discussions and negotiations!

SESSION 1: 

Want to be a Sports Lawyer?

(June 15-19)

Covering topics such as:

  • Labor/Antitrust

  • Risk Management

  • Intellectual Property

  • Contracts

  • Role of in-house counsel vs. outside counsel

  • Role of League counsel vs. team counsel

  • Policy management and enforcement role

  • Property enforcement role

  • Transactional role

Confirmed Guest Speakers
  • Doug Masters - Managing Partner, Chicago Office, Loeb & Loeb

  • Joe Pierce - Chief Legal Officer, Charlotte Sports and Entertainment

  • Allison Villafane - VP, Legal, National Football League

SESSION 2:

Want to be a Sports Media Executive?

(June 22-26)

Covering topics such as:

  • History of Sports and Media (new media vs. traditional media)

  • Sports Marketing

  • Technology and consumption of sports

  • Sports storytelling

  • Creating new content

  • What does it take to manage a sports network?

  • The difference between managing new media vs. traditional media

  • Managing a content team

  • Managing talent

  • Managing costs

  • Securing revenue

  • Branding

Confirmed Guest Speakers
  • David Katz - EVP, Fox Sports

  • Len DeLuca - Former SVP, Programming, ESPN

  • Matt Hong - Former COO, Turner Sports

  • Richard Routman - President, Minute Media 

  • Rob King - SVP, Original Content, ESPN

  • Stephen Espinoza, President, Showtime Sports

SESSION 3: 

Sports/Entertainment Event Management in the Age of

Covid-19 and Beyond

(June 29-July 3)

Covering topics such as:

  • Event Management before Covid-19

  • What will we need for sports to return to normal

  • Risk Management in hosting events going forward

  • Selling new vs. mature properties

  • Shifting of “Experience” from physical to digital

Confirmed Guest Speakers
  • Jim Steeg - former SVP, Events, National Football League

SESSION 4: 

Want to be a Sports Marketing/Sponsorship Executive?

(July 6-10)

 Covering topics such as:

  • Advertising and Marketing 101

  • Relationship of sports and Marketing

  • How to market a sports related product

  • Marketing non-sports related products via sports

  • Marketing a digital “event” vs. an in-person “event”

  • Intersection of sports/music/fashion in Marketing

Confirmed Guest Speakers
  • Steve Riggins - Account Executive, Mid-Atlantic Region, Jordan Brand

  • Reggie Saunders - Director of Marketing,  Jordan Brand

  • Dee Goel - Senior Director of Global Advertising, Relevant Media

  • Erica Booze - CEO, Global Sports Republic

SESSION 5:

Want to Be a Sports Agent?

(July 13-17)

Covering topics such as:

  • Agency

  • Labor Relations

  • Recruiting clients

  • Negotiating team deals

  • Negotiating endorsement deals

  • Representing a team sport athlete vs. independent (Tennis, golf)

Confirmed Guest Speakers
  • Deb Spander - SVP, Team Sports, Wasserman

  • Carlos Fleming - Partner, WME Sports

SESSION 6: 

Leadership and Management in the Business of Sports and Entertainment

(August 3-7)

Covering topics such as:

  • Management during typical times

  • Management during turbulent times

  • Need to Innovate

  • Making difficult decisions for your business

Confirmed Guest Speakers
  • Chris Heck - President, Philadelphia 76ers

  • Mark Donovan - President, Kansas City Chiefs

  • Rich Gotham - President, Boston Celtics

SESSION 7: 

The Rise and Fall of New/Emerging Sports Properties and Platforms

(August 10-14)

Covering topics such as:

  • Growth of Esports

  • Growth of MMA (UFC)

  • Examination of XFL 1.0 vs. XFL 2.0 in 2020

  • Other “Start-up” properties

Confirmed Guest Speakers
  • Erik Moses - Former President, DC Defenders, XFL

SESSION 8: 

Want to Work in College Athletics? 

(August 17-21)

Covering topics such as:

  • Marketing

  • Communications

  • Operations

  • Revenue vs. Non-revenue sports

Confirmed Guest Speakers
  • Michael Kelly - AD, University of South Florida, Former COO, College Football Playoff

SESSION 9: 

Topic TBD

(August 24-28)

Come back for details!

GSB Academy Guest Speakers

Pricing

Press on the arrows below to register.

Need Based Financial Aid is Available.  If applying for Financial Aid, please see separate form on the Register Now page.

1

Session

$1199

-

5

Sessions

$3999

$2000 Savings

2

Sessions

$1999

$400 Savings

6 - 8

Sessions

$4499

$2700 - $5100 in Savings

3

Sessions

$2699

$900 Savings

10%

Discount

for former GSB Academy students

4

Sessions

$3399

$1400 Savings

25%

Discount

for referring a friend who participates in a program at full price

GSB Academy: 2021 Program Locations

PHILADELPHIA, PA

Learn from industry pros at the Philadelphia 76ers.

Date: TBD

 

LAWRENCE, KS

Learn from industry pros at the University of Kansas.

Date: TBD
 

TALLAHASSEE, FL

Learn from industry pros at Florida State University.

Date: TBD
 

SEATTLE, WA

Learn from industry pros at the Seattle Seahawks and more.

Date: TBD 

LOS ANGELES, CA

Two-week program with L.A. industry pros hosted at LMU!

Date: TBD 

WASHINGTON, DC

Learn from industry pros in the DMV at the the Kevin Durant Center.

Date: TBD

BROOKLYN, NY

Learn from industry pros at the Brooklyn Nets at LIU Brooklyn.

Date: TBD


 

What they're saying about the GSB Academy

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JACKSON DAVIS

Human Resources, ESPN

"These programs are creating a pipeline of high quality talent for the sports and entertainment industry."

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JOEY SHER

GSB Academy alum

"This is the best summer program I've ever experienced. I learned much more than I ever expected and had a great time!  Presenting at Facebook HQ was an experience I'll never forget!"

GSB Academy Philly Negotiations 2019

GSB Academy Dallas 2018

GSB Academy Program Partners

Learn more about the GSB Academy

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