Stanford
Facebook HQ visit- 2017
GSB Academy: 2020 Programs
SESSION 1:
Want to be a Sports Lawyer?
(June 15-19)
Covering topics such as:
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Labor/Antitrust
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Risk Management
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Intellectual Property
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Contracts
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Role of in-house counsel vs. outside counsel
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Role of League counsel vs. team counsel
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Policy management and enforcement role
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Property enforcement role
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Transactional role
Confirmed Guest Speakers
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Doug Masters - Managing Partner, Chicago Office, Loeb & Loeb
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Joe Pierce - Chief Legal Officer, Charlotte Sports and Entertainment
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Allison Villafane - VP, Legal, National Football League
SESSION 2:
Want to be a Sports Media Executive?
(June 22-26)
Covering topics such as:
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History of Sports and Media (new media vs. traditional media)
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Sports Marketing
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Technology and consumption of sports
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Sports storytelling
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Creating new content
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What does it take to manage a sports network?
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The difference between managing new media vs. traditional media
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Managing a content team
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Managing talent
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Managing costs
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Securing revenue
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Branding
Confirmed Guest Speakers
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David Katz - EVP, Fox Sports
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Len DeLuca - Former SVP, Programming, ESPN
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Matt Hong - Former COO, Turner Sports
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Richard Routman - President, Minute Media
SESSION 3:
Sports/Entertainment Event Management in the Age of
Covid-19 and Beyond
(June 29-July 3)
Covering topics such as:
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Event Management before Covid-19
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What will we need for sports to return to normal
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Risk Management in hosting events going forward
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Selling new vs. mature properties
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Shifting of “Experience” from physical to digital
Confirmed Guest Speakers
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Jim Steeg - former SVP, Events, National Football League
SESSION 4:
Want to be a Sports Marketing/Sponsorship Executive?
(July 6-10)
Covering topics such as:
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Advertising and Marketing 101
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Relationship of sports and Marketing
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How to market a sports related product
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Marketing non-sports related products via sports
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Marketing a digital “event” vs. an in-person “event”
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Intersection of sports/music/fashion in Marketing
Confirmed Guest Speakers
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Steve Riggins - Nike/Jordan Brand
SESSION 5:
Want to Be a Sports Agent?
(July 13-17)
Covering topics such as:
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Agency
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Labor Relations
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Recruiting clients
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Negotiating team deals
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Negotiating endorsement deals
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Representing a team sport athlete vs. independent (Tennis, golf)
Confirmed Guest Speakers
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Deb Spander - SVP, Team Sports, Wasserman
SESSION 6:
Leadership and Management in the Business of Sports and Entertainment
(August 3-7)
Covering topics such as:
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Management during typical times
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Management during turbulent times
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Need to Innovate
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Making difficult decisions for your business
SESSION 7:
The Rise and Fall of New/Emerging Sports Properties and Platforms
(August 10-14)
Covering topics such as:
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Growth of Esports
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Growth of MMA (UFC)
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Examination of XFL 1.0 vs. XFL 2.0 in 2020
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Other “Start-up” properties
Confirmed Guest Speakers
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Erik Moses - Former President, DC Defenders, XFL
SESSION 8:
Want to Work in College Athletics?
(August 17-21)
Covering topics such as:
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Marketing
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Communications
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Operations
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Revenue vs. Non-revenue sports
Confirmed Guest Speakers
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Michael Kelly - AD, University of South Florida, Former COO, College Football Playoff
