Stanford

Facebook HQ visit- 2017

GSB Academy: 2020 Programs

SESSION 1: 

Want to be a Sports Lawyer?

(June 15-19)

Covering topics such as:

  • Labor/Antitrust

  • Risk Management

  • Intellectual Property

  • Contracts

  • Role of in-house counsel vs. outside counsel

  • Role of League counsel vs. team counsel

  • Policy management and enforcement role

  • Property enforcement role

  • Transactional role

Confirmed Guest Speakers
  • Doug Masters - Managing Partner, Chicago Office, Loeb & Loeb

  • Joe Pierce - Chief Legal Officer, Charlotte Sports and Entertainment

  • Allison Villafane - VP, Legal, National Football League

SESSION 2:

Want to be a Sports Media Executive?

(June 22-26)

Covering topics such as:

  • History of Sports and Media (new media vs. traditional media)

  • Sports Marketing

  • Technology and consumption of sports

  • Sports storytelling

  • Creating new content

  • What does it take to manage a sports network?

  • The difference between managing new media vs. traditional media

  • Managing a content team

  • Managing talent

  • Managing costs

  • Securing revenue

  • Branding

Confirmed Guest Speakers
  • David Katz - EVP, Fox Sports

  • Len DeLuca - Former SVP, Programming, ESPN

  • Matt Hong - Former COO, Turner Sports

  • Richard Routman - President, Minute Media 

SESSION 3: 

Sports/Entertainment Event Management in the Age of

Covid-19 and Beyond

(June 29-July 3)

Covering topics such as:

  • Event Management before Covid-19

  • What will we need for sports to return to normal

  • Risk Management in hosting events going forward

  • Selling new vs. mature properties

  • Shifting of “Experience” from physical to digital

Confirmed Guest Speakers
  • Jim Steeg - former SVP, Events, National Football League

SESSION 4: 

Want to be a Sports Marketing/Sponsorship Executive?

(July 6-10)

 Covering topics such as:

  • Advertising and Marketing 101

  • Relationship of sports and Marketing

  • How to market a sports related product

  • Marketing non-sports related products via sports

  • Marketing a digital “event” vs. an in-person “event”

  • Intersection of sports/music/fashion in Marketing

Confirmed Guest Speakers
  • Steve Riggins - Nike/Jordan Brand

SESSION 5:

Want to Be a Sports Agent?

(July 13-17)

Covering topics such as:

  • Agency

  • Labor Relations

  • Recruiting clients

  • Negotiating team deals

  • Negotiating endorsement deals

  • Representing a team sport athlete vs. independent (Tennis, golf)

Confirmed Guest Speakers
  • Deb Spander - SVP, Team Sports, Wasserman

SESSION 6: 

Leadership and Management in the Business of Sports and Entertainment

(August 3-7)

Covering topics such as:

  • Management during typical times

  • Management during turbulent times

  • Need to Innovate

  • Making difficult decisions for your business

SESSION 7: 

The Rise and Fall of New/Emerging Sports Properties and Platforms

(August 10-14)

Covering topics such as:

  • Growth of Esports

  • Growth of MMA (UFC)

  • Examination of XFL 1.0 vs. XFL 2.0 in 2020

  • Other “Start-up” properties

Confirmed Guest Speakers
  • Erik Moses - Former President, DC Defenders, XFL

SESSION 8: 

Want to Work in College Athletics? 

(August 17-21)

Covering topics such as:

  • Marketing

  • Communications

  • Operations

  • Revenue vs. Non-revenue sports

Confirmed Guest Speakers
  • Michael Kelly - AD, University of South Florida, Former COO, College Football Playoff

GSB Academy: 2021 Program Locations

PHILADELPHIA, PA

Learn from industry pros at the Philadelphia 76ers.

Date: TBD

 

LAWRENCE, KS

Learn from industry pros at the University of Kansas.

Date: TBD
 

TALLAHASSEE, FL

Learn from industry pros at Florida State University.

Date: TBD
 

SEATTLE, WA

Learn from industry pros at the Seattle Seahawks and more.

Date: TBD 

LOS ANGELES, CA

Two-week program with L.A. industry pros hosted at LMU!

Date: TBD 

WASHINGTON, DC

Learn from industry pros in the DMV at the the Kevin Durant Center.

Date: TBD

BROOKLYN, NY

Learn from industry pros at the Brooklyn Nets at LIU Brooklyn.

Date: TBD


 

Learn more about the GSB Academy

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