SESSION 1: 

Want to be a Sports Lawyer?

(June 15-19)

Covering topics such as:

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• Labor/Antitrust

• Risk Management

• Intellectual Property

• Contracts

• Role of in-house counsel vs. outside counsel

• Role of League counsel vs. team counsel

• Policy management and enforcement role

• Property enforcement role

• Transactional role

Confirmed Guest Speakers

• Doug Masters - Managing Partner, Chicago Office, Loeb & Loeb

• Joe Pierce - Chief Legal Officer, Charlotte Sports and Entertainment

• Allison Villafane - VP, Legal, National Football League

SESSION 2:

Want to be a Sports Media Executive?

(June 22-26)

Covering topics such as:

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• History of Sports and Media (new media vs. traditional media)

• Sports Marketing

• Technology and consumption of sports

• Sports storytelling

• Creating new content

• What does it take to manage a sports network?

• The difference between managing new media vs. traditional media

• Managing a content team

• Managing talent

• Managing costs

• Securing revenue

• Branding

Confirmed Guest Speakers

• David Katz - EVP, Fox Sports

• Len DeLuca - Former SVP, Programming, ESPN

• Matt Hong - Former COO, Turner Sports

• Richard Routman - President, Minute Media 

SESSION 4: 

Want to be a Sports Marketing/Sponsorship Executive?

(July 6-10)

 Covering topics such as:

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• Advertising and Marketing 101

• Relationship of sports and Marketing

• How to market a sports related product

• Marketing non-sports related products via sports

• Marketing a digital “event” vs. an in-person “event”

• Intersection of sports/music/fashion in Marketing

SESSION 5:

Want to Be a Sports Agent?

(July 13-17)

Covering topics such as:

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• Agency

• Labor Relations

• Recruiting clients

• Negotiating team deals

• Negotiating endorsement deals

• Representing a team sport athlete vs. independent (Tennis, golf)

Confirmed Guest Speakers

• Deb Spander - SVP, Team Sports, Wasserman

SESSION 6: 

Leadership and Management in the Business of Sports and Entertainment

(August 3-7)

Covering topics such as:

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• Management during typical times

• Management during turbulent times

• Need to Innovate

• Making difficult decisions for your business

SESSION 7: 

The Rise and Fall of New/Emerging Sports Properties and Platforms

(August 10-14)

Covering topics such as:

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• Growth of Esports

• Growth of MMA (UFC)

• Examination of XFL 1.0 vs. XFL 2.0 in 2020

• Other “Start-up” properties

Confirmed Guest Speakers

• Erik Moses - Former President, DC Defenders, XFL

SESSION 8: 

Want to Work in College Athletics? 

(August 17-21)

Covering topics such as:

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• Marketing

• Communications

• Operations

• Revenue vs. Non-revenue sports

Confirmed Guest Speakers

• Michael Kelly - AD, University of South Florida, Former COO, College Football Playoff